The Metaverse strikes again, this time featuring Snoop Dogg, Eminem and a comically large amount of cannabis.
The two hip-hop titans recently performed their new single From the D to the LBC during the MTV Video Music Awards in a preview of the forthcoming 'Otherside' metaverse being created by Yuga Labs, the creators of the Bored Ape Yacht Club.
For those who do not know, Bored Ape Yacht Club is an NFT collection built on the Ethereum Blockchain. It features various profile pictures of cartoon apes and has already generated sales of over $1billion.
The performance featured two Bored Ape Yacht Club avatars owned by Eminem and Snoop, making it the first NFT-based metaverse performance to be broadcast live on television. Various other celebrities are also owners of these primate avatars, including Jimmy Fallon, Post Malone and DJ Khaled to name but a few. Punters are paying in the hundreds of thousands for the fashionable ape NFTs.
Have a look at the video yourself to get a taste of what may well be the future; there is a real possibility that in years to come more and more concerts will be held in the metaverse. Or, if you just want a high level summary: Snoop Dogg and Eminem start off on a couch smoking an impossibly large 'joint' and are then transported into Yuga Labs' digital metaverse environment where the rest of the performance takes place with Eminem and Snoop either appearing as their ape avatars or as digital versions of themselves.
There was a fair bit of internet backlash following the performance with viewers criticising the quality of the graphics. One user even compared it to the video for Eiffel 65's Blue (Da Ba Dee). That is a low blow.
Interestingly, Snoop Dogg and Eminem subsequently exploited their NFT rights by selling merchandise and memorabilia featuring the two ape avatars, demonstrating the widening scope for generating revenue in this Web 3.0 world in which we now live.
It seems that the Metaverse is unstoppable and we are hurtling towards an increasingly digital future. What a time to be alive. That is, assuming we are alive and not just in the Matrix. Who knows.
Eminem and Snoop Dogg shared a version of their recent collaboration ‘From The D 2 The LBC’ that saw them mix in-person performance with digital technology