The wellness market continues to boom. Consumers will keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and mindfulness.

Amongst economic unrest and global burnout, personal health is higher priority than for previous generations and consumers are looking to invest with the wellness economy predicted to reach nearly $7.0 trillion in 2025.

Consumers are engaging with brands that offer products and services across categories. Learning how to blur the rudimentary lines between digital, natural and personalised offerings is key for brands now and in the future. Whether that be in beauty, fitness, hospitality or fashion.

Read more in The Collective by Lewis Silkin's 2023 Business Report here